CPC-ROAS Analysis Tool with Brand Filter
Upload your search term data to analyze the relationship between Cost Per Click (CPC) and Return On Ad Spend (ROAS)
Data Privacy Notice
This tool processes your data entirely in your browser. Your search term data is never sent to any server or stored anywhere. The analysis is performed client-side using JavaScript, ensuring your data remains private and secure.
Upload Your Search Term Data
Drag & Drop Your CSV File or Click to Browse
Upload your search term data to generate analysis
Required Data Format
Your search term report should include the following columns:
- Search term - The keywords users searched for
- Avg. CPC - The average cost per click
- Cost - Total spend on the term
- Conv. value / cost - ROAS (Return on Ad Spend)
- Clicks - Number of clicks received
- Conv. rate - Conversion rate
Make sure column headers are in the top row of your CSV file. The tool works best with search term reports exported from Google Ads, Microsoft Advertising, or similar platforms.
Brand Term Filter
Enter the brand terms you want to filter in the analysis. These will be used to separate brand vs. non-brand performance.
Separate multiple terms with commas (e.g., brand1, brand2)
Analysis results will be unique to your uploaded data
How to Use This Analysis
Once you upload your data, this tool will provide:
- A visual representation of the relationship between CPC and ROAS
- Average ROAS for different CPC ranges
- Key insights and recommendations based on your data
- Comparison between brand and non-brand performance
The analysis will help you identify optimal CPC ranges for your search terms and determine if high CPCs are harming your performance. You can use these insights to adjust your bidding strategy accordingly.